The potential of data — the new game in financial planning and analysis

The potential of data — the new game in financial planning and analysis

The potential of data -- the new game in financial planning and analysis “FP&A (financial planning and analysis) used to hold all the cards; they had all the data at their fingertips. Nowadays, valuable data resides across the business. It’s a battle to find out who has the best data, much less what this data is. Otherwise, a vacuum will develop that smart executives will fill up with their own data. The CFO has to be on top of information flow at all times.” – Mark Partin, CFO of BlackLine