2024 Deloitte holiday retail survey

November 14, 2024

2024 Deloitte holiday retail survey Deloitte's 2024 holiday survey shows increased consumer optimism, with spending expected to rise by 8% this year. Consumers are prioritizing experiences, anticipating a 16% increase in related spending. To maintain festive cheer, many are making tradeoffs and hunting for deals—75% plan to engage in October and November promotions (up from 61% in 2023). With five fewer shopping days this season, these events may be vital for encouraging early purchases. Source: https://www2.deloitte.com/us/en/insights/industry/retail-distribution/holiday-retail-sales-consumer-survey.html

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