Why Asia’s love for gold endures
Asian nations are significant consumers of gold. Last year, India led global purchases with 560 tonnes of gold jewelry, surpassing China’s 510 tonnes.
Indians also acquired 240 tonnes in bars and coins, while Chinese buyers purchased 345 tonnes. In Thailand, bullion demand surged by 17% in 2024 to reach 40 tonnes, driven by the rise of online gold-selling apps.
Together with markets like Indonesia and Vietnam, Asia constituted 64.5% of worldwide demand for gold jewelry and bullion last year (excluding central-bank purchases), compared to just 6.5% from America.
Source: https://www.economist.com/asia/2025/04/13/why-asias-love-affair-with-gold-persists
