Saunas are all the rage now

You might mistake Othership for a nightclub, with its golden ambiance and throbbing techno beats. Yet, it’s actually a popular sauna in Manhattan’s Flatiron district, where entry starts at $45.

With roots over 10,000 years old, saunas have been cherished globally. In Finland alone, there are about 3.5 million saunas for 5.5 million people — proof that wellness really pays off.

Source: https://www.economist.com/culture/2025/04/29/saunas-are-so-hot-right-now