Consumer landscape 2025: Embracing lasting change
As the decade began, new consumer habits emerged rapidly due to the COVID-19 pandemic. Remote work, digital interactions, and solitary pastimes became everyday realities during lockdown. Now that the world has reopened, a sense of uncertainty continues to shape consumer behavior.
Source: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
