2024 Deloitte holiday retail survey
Deloitte’s 2024 holiday survey shows increased consumer optimism, with spending expected to rise by 8% this year.
Consumers are prioritizing experiences, anticipating a 16% increase in related spending. To maintain festive cheer, many are making tradeoffs and hunting for deals—75% plan to engage in October and November promotions (up from 61% in 2023).
With five fewer shopping days this season, these events may be vital for encouraging early purchases.
