Banking CX: The omnichannel advantage
To create a standout omnichannel experience, banks must understand the customer journey and invest in secure, integrated technology.
By prioritizing customer needs and personalizing interactions, banks can offer a seamless and engaging experience that aligns with modern expectations.
A well-executed omnichannel strategy enhances customer satisfaction, fosters loyalty, and drives sustainable growth in the competitive banking sector.
Source: https://rsmus.com/insights/services/digital-transformation/customer-experience-for-banks.html