Consumer health diverges across income groups

Consumer health diverges across income groups

Consumer health diverges across income groups The latest Bain / Dynata Consumer Health Index (CHI) shows growing strain among lower-income Americans — now in a six-month decline that rivals the post-Covid downturn. In November:

1. Overall CHI dipped to 99.4
2. Lower-income outlook fell to 95.6
3. Spending intentions dropped sharply (–5.6 points)
4. Saving intentions hit a two-year low

While middle-and upper-income consumers remain steady, lower-income households are weakening across multiple measures — signaling potential trouble once official data resumes. For businesses, this divergence across income groups increases the importance of knowing the source of their revenue and demand. Source: https://www.bain.com/insights/us-consumer-health-indexes/