Consumer Sustainability: A Conundrum

Bain Study | Key Findings

  1. ~60% of consumers report heightened concerns about climate change over the past two years.
  2. Leading companies will create solutions that enable consumers to live sustainably, rather than just purchase sustainable products.
  3. Companies should avoid presenting “sustainability” as a uniform concept or treating all consumers alike; instead, they can generate value by targeting specific segments with relevant claims.
  4. Packaging and recyclability have emerged as significant consumer priorities.