Flywheel to the future: Accelerating digital innovation

In the digital era, businesses must innovate quickly and on a large scale to stay competitive. Traditional top-down operating models are becoming outdated, while digital leaders are embracing new approaches like the flywheel model. This model relies on innovative product teams and a shift in culture and governance to support them.

Source: https://www.bcg.com/publications/2023/competing-with-flywheel-business-model-in-digital-era