The B2B growth advantage: what top performers do

The B2B growth advantage: what top performers do

The B2B growth advantage: what top performers do Bain's key takeaways:

1. Leading B2B firms achieved double the average revenue growth of their industries in 2024, with similar results for gross margins
2. These companies leverage AI and technology on a larger scale to enhance sales, pricing, and productivity
3. They effectively implement a targeted, repeatable Sales Play System
4. Intelligent dynamic pricing enables top firms to maintain profit margins amid economic shifts

Source: https://www.bain.com/insights/the-b2b-growth-divide-commercial-excellence-agenda-2025/