The rise of embedded finance
Key takeaways:
- Embedded finance has transformed from a niche idea to a key player, fueled by increased digital and contactless payments during the pandemic.
- The market is projected to grow rapidly, with an anticipated CAGR of 21%, expanding from $83B in 2023 to $240B by 2033.
- Regulatory changes are enhancing competition while promoting transparency and security.
- Success hinges on building trust, utilizing insights, and ensuring seamless customer experiences for FIs and brands.
Source: https://www.lek.com/insights/fin/us/ei/embedded-finance-revolution-fast-furious-and-just-beginning
