What consumers want from personalization

What consumers want from personalization

What consumers want from personalization A BCG survey of 23,000 consumers highlights the pros and cons of personalized brand interactions Key takeaways:

1. ~80% of respondents are comfortable with personalization and expect it from companies
2. The top 3 benefits cited are value, enjoyment, and convenience
3. 67% have encountered at least one negative personalized experience that ended their engagement
4. Attitudes toward data use vary significantly by geography, age, and context

Source: https://www.bcg.com/publications/2024/what-consumers-want-from-personalization