Exploring the 5 types of AI consumers
While a staggering 95% of businesses leverage AI, only 35% of consumers in the US engage with it. Enthusiastic users harness AI for productivity and problem solving; casual dabblers view it as an avenue for learning and entertainment. Many nonusers hesitate due to distrust, even though they interact with AI via chatbots and digital assistants without realizing it. Bain’s research categorizes five unique consumer groups, from avid supporters to complete rejectors.
Source: https://www.bain.com/insights/understanding-the-five-types-of-ai-consumers/
