Banking reboot: Smarter rates, digital loyalty & the generational divide
Three new reports reveal where banking stands today — and where it’s headed:
- Rates and fees are waking up: Online savings accounts now deliver ~3× the interest of traditional checking. Credit unions offer checking rates 57x higher — and cost 75% less than national banks.
- Consumers want fairness and transparency: 71% expect tariffs to dent their balances; nearly 9 in 10 believe a unified view of their accounts helps decision-making; and almost 80% say higher savings rates would motivate them to save more.
- Digital banking isn’t OPTIONAL — it’s the brand: A seamless, AI-powered, anticipatory experience is table stakes. 84% of users consider digital quality when choosing a provider, and nearly half are open to switching for a better experience — especially if account setup takes under five minutes.
From fees to features to digital trust, banks that get fluid, fair, and future-ready will win.
