Consumers plan to spend — but with caution this holiday season
Deloitte’s 2025 Holiday Retail Survey shows a confident yet cautious U.S. consumer. While total holiday spending is projected to rise modestly, shoppers are being selective — focusing more on value, early deals, and digital convenience.
Even as inflation pressures ease, financial realities continue to shape behavior: nearly half of consumers plan to spend the same or less than last year, and many are prioritizing essentials over splurges.
It’s a reminder that while the economy remains resilient, consumer confidence is still tempered by lingering uncertainty.
