Cut acquisition costs in half through smarter digital targeting

Cut acquisition costs in half through smarter digital targeting

Per a Simon Kucher case study, a leading DACH-region private bank slashed its digital customer acquisition costs by 50% using evidence-based behavioral economics and precision targeting resulting in significant cost savings, sharper campaign effectiveness, and smarter audience segmentation — without overhauling legacy tech.

Source: https://www.simon-kucher.com/en/insights/reducing-acquisition-costs-banks-digital-channels