Decoding technology buying behavior: Unveiling the Who, Why and How
In the fast-paced world of tech products, it is crucial for leaders to have an intimate understanding of the buying organization. This knowledge empowers you to seal the deal on high-quality, regret-free technology purchases on a grand scale.
Harness these invaluable insights from Gartner to conquer buyer’s remorse head-on and reap the following benefits:
- Turbocharge the speed of buying cycles
- Minimize friction that hinders growth opportunities
- Drastically reduce the likelihood of indecisiveness
- Foster stronger, more collaborative relationships with your esteemed clientele.
https://www.gartner.com/en/industries/high-tech/topics/technology-buying-behavior
