Digital transformation is taking hold in APAC banks, yet physical branches are proving to maintain their relevance

Recent Kearney research shows that retail customers in Asia Pacific (APAC) prefer online channels for exploring financial products. Despite some branch closures, many are evolving to focus on specialized sales like mortgages, where expert advice is highly valued.

Source: https://www.kearney.com/industry/financial-services/article/apac-banks-lead-digital-adoption-but-branches-aren-t-going-extinct-yet