We cannot agree more with the latest from McKinsey on the importance of the end customer experience.
In order to win a customer or to satisfy the existing one, the entire customer journey, instead of touch points, should go well. And in a today’s world with the customer’s access to new technologies on a daily basis their decision journeys continue to evolve. https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-cx
