Feel Good Sunday: Rory Sutherland: Insights from an Advertising Guru
Check out this captivating TED Talk by Rory Sutherland, where he shares his unconventional perspective on the power of advertising. According to Sutherland, advertising doesn’t just sell products, it alters our perception of their value. He challenges the notion that only tangible value matters and suggests that perceived value can be equally fulfilling. This shift in mindset has profound implications for how we approach life.
Let’s face it, advertising often gets a bad rap for creating intangible value. But think about it: if we aspire to live in a world with fewer material possessions, we have two choices. We can settle for a poorer existence, which most people wouldn’t prefer. Alternatively, we can embrace the idea that intangible value holds a significant place in our lives. In fact, intangible value can be a remarkable substitute for consuming limited resources or labor.