For the surveyed CEOs, Digital Customer Experience is important for two reasons:
1) CX or Customer Experience is perceived as either a primary or secondary competitive Differentiator
2) CX or Customer Experience has the power to improve customer Retention – creating brand or institution loyalty
By engaging customers through technology, Financial Institutions can improve product and service offerings while managing pricing.
Learn more on how LOQUAT Inc. has redesigned the banking experience through a single-integrated process for mobile, web, and face-to-face.