Generation Z, referred to as the “New Greatest Generation,” in combating global warming, inequality, political and social unrest. This generation is the most diverse, educated, digitally adept, and nonconformist in history.
“Gen Z” have demonstrated resilience in the face of adversity and are a powerful force of activists. Accounting for 25% of the global population, Gen Zers are poised to make up 27% of the workforce by 2025, wielding a purchasing power of $7 trillion.
“Born between 1997 and 2012, Gen Z represents 25% of the world’s population, $7 trillion or more in purchasing influence, and will comprise 27% of the workforce by 2025. Gen Zers are empathetic, pragmatic, cynical, resourceful, self-protective, and wise beyond their years.” – Oliver Wyman
Gen Z faces challenges in social skills, detecting misinformation, and learning from mistakes. Ultimately, Gen Z has the potential to shape the future in unprecedented ways.