Small business owners: defining success beyond the bottom line

January 12, 2024
preview post

Small business owners: defining success beyond the bottom line

Small business owners have a unique perspective on success that extends far beyond mere financial gains. In fact, nearly 9 out of 10 small business owners proudly define their ventures as successful. Their drive stems from a deep sense of purpose and a genuine desire to serve others. For them, success means more than just making money; it means improving the lives of their customers (90%), providing for their loved ones (91%), and doing what they truly love (91%).

However, the path to success is not without its challenges. While 88% of small business owners find fulfillment in their work, a staggering 83% admit to feeling stressed due to their heavy workloads and lack of time. This demanding lifestyle often takes a toll on personal relationships, with over half of small business owners losing touch with close friends and family (52%) or becoming less attentive romantic partners (51%).

Fortunately, digital solutions offer a glimmer of hope. A significant 82% of small business owners believe that investing in digital tools and technologies would alleviate their stress levels on a day-to-day basis. Despite the hurdles they face, an overwhelming 87% of small business owners remain optimistic about the future of their enterprises.

Go Back to News