What is the equivalent of a business unit in life?

Companies often rely on portfolio analysis as a strategic tool to evaluate the performance of their various business units and make informed investment decisions. One widely recognized framework for portfolio analysis is the Boston Consulting Group’s (BCG) 2×2 growth-share matrix, which categorizes business units based on their market growth and share.

However, when it comes to personal development and goal setting, what can be considered as the equivalent of a business unit in life? How can individuals apply strategic thinking to create the life they desire?

Strategic thinking in a personal context involves evaluating different aspects of our lives, such as career, relationships, health, and personal growth, and making deliberate choices to allocate resources effectively. It requires understanding our own strengths, weaknesses, opportunities, and threats, and then formulating strategies to maximize our potential and achieve our goals.

By adopting a strategic mindset, individuals can assess the growth potential and current position of different areas in their lives, prioritize their objectives, and allocate their time, energy, and resources accordingly. This approach enables individuals to make purposeful decisions, identify areas for improvement, and ultimately create a more fulfilling and successful life.