Data privacy and security worries are on the rise, while trust is down
According to a recent Deloitte survey, nearly 60% of consumers are anxious about the possibility of their devices being hacked or their personal data being stolen. Additionally, a similar percentage fear being tracked by organizations or individuals through their devices. These concerns have significantly increased since Deloitte’s 2022 survey.
In response to these threats, more people are taking steps to protect their data. Deloitte has outlined 14 measures consumers can implement, such as using two-step authentication and installing security software.