Digital or disconnected? Credit unions at a crossroads
Credit unions are losing ground digitally — especially with younger members. While regional banks see over 30% of sales online, credit unions lag behind at under 10%. With baby boomers retiring, the need to modernize is urgent.
McKinsey outlines four key actions: modernize tech, personalize with AI, shift to value-driven marketing, and focus on specific member segments. The potential payoff? Up to $10 billion in new revenue.
