Emerging marketing trends: Tech innovations and CMO roles

Digital technologies and social media have transformed marketing into a more dynamic, personalized, and data-driven field. Organizations are utilizing advanced analytics and AI to understand customer behavior, preferences, and trends deeply. The potential for large-scale personalization has never been greater — enabling precise messaging to the right audience at the optimal time.

Source: https://www.oliverwyman.com/our-expertise/insights/2024/dec/new-marketing-trends-tech-innovation-social-cmos.html