From A to Z: Engaging younger generations in credit unions

Key takeaways:

  1. Credit union members tend to be older, with baby boomers outnumbering millennials and Gen Z. Attracting younger members is crucial for the future growth of credit unions
  2. Gen Z shows lower engagement levels with credit unions due to unfamiliarity, which hinders their membership potential
  3. This generation demands fast, mobile-first financial tools. To remain competitive, credit unions must provide digital payments, seamless authentication, and app-based card management.

Source: https://www.pymnts.com/tracker_posts/from-aging-to-z-how-cus-can-capture-younger-generations/