Marketing insights for 2024: Navigating the era of less
In 2024, marketers are facing a challenging landscape with budgets shrinking by an average of 15%. This shift towards a “era of less” is forcing marketing teams to find more strategic and cost-effective ways to reach their target audience. According to Gartner, paid media continues to be the largest share of marketing budgets, highlighting the importance of optimizing advertising spend for maximum impact.
https://www.gartner.com/en/marketing/topics/marketing-budget
