Stop choosing between efficiency and future-growth — it’s time to do both
For decades, business leaders have accepted a familiar trade-off: innovate tomorrow while sacrificing today’s cost-effectiveness, speed, or certainty. But the business environment has changed. Slowing growth, rising capital costs, intense competitor pressure — and now AI and digital tools making imitation easier — mean the old trade-off isn’t sustainable.
BCG argues it’s time to do both. By linking a company’s “exploit” (core operations) and “explore” (innovation) efforts to the customer journey, CEOs can accelerate progress without sacrificing performance.
Source: https://www.bcg.com/publications/2025/how-ceos-can-conquer-traditional-innovation-tradeoffs
