The transformation paradox: Growing through tough times

Key insights:

  1. Surprisingly, businesses can flourish during economic challenges by embracing transformation for lasting growth;
  2. Success comes from blending creativity with disciplined execution — systematically innovating instead of leaving it to chance;
  3. Companies should align long-term goals with short-term actions while clearly communicating and reallocating resources effectively;
  4. Repeated transformations improve adaptability, allowing proactive shaping of the future rather than just reacting to crises.

Source: https://www.bcg.com/publications/2025/transformation-paradox-how-grow-when-growing-gets-tough