Top Global Brands
US companies dominate the global top 20 list, with only two European businesses included.
Amazon is the world’s largest brand in 2023, valued at around $299.28 billion (€273.49 billion), despite a $51 billion drop in value over the past year.
According to a study by TradingPedia, Amazon surpassed last year’s leader, Apple, which saw a 16% decrease in value to $297.51 billion.
Google secured the third spot, with an increase in value of almost $18 billion compared to last year, reaching $231.38 billion.
