Use storytelling to inspire commitment to a new product vision
Communications that solely focus on the product roadmap and features risk disengagement, confusion, or disagreement among specific stakeholder groups. To avoid this, it is important to appeal to the emotional and purposeful reasons behind the product vision, putting the audience at the center and fostering a meaningful connection.
Creating a product vision that only caters to the product team can alienate stakeholders in other functions and hinder #customer and partner alignment. This can create barriers to accepting the vision, especially when there is a significant change in direction.
To address the diverse needs of different audiences, it is necessary to build a tailored storyline that addresses their wants, needs, issues, and concerns.