Women’s sport is on a global winning streak
The Economist highlights a powerful surge in women’s sports — from football to cricket and rugby — where new attendance records are being shattered across global tournaments like the Women’s Africa Cup of Nations.
More than just fandom, this growth reflects a broad cultural shift:
- Viewership and revenue are accelerating rapidly, with sponsorships and digital engagement following suit
- Major events like FIFA’s Women’s World Cup and the WTA circuit are fueling global visibility and interest among fans and brands alike
- Brands investing in women’s sports are connecting with values-driven audiences and earning stronger sponsorship ROI
Source: https://www.economist.com/international/2025/07/17/the-rise-and-rise-of-womens-sport
